"Sonder" is a student based project. The task was to conceptualize a product and create its branding identity. The product was supposed to touch on a social, environmental or political problem. The emphasis was on typography and brand's visual identity.
A beauty line – for Females & Males. All natural, organic – not heavy makeup, but cosmetics that are good for your skin, body & soul. It would enhance natural features, not cover them up. A beauty line that would also raise awareness about objectification and self-image. Donating part of earnings to charities helping victims of eating disorders.
Meaning: the realization that each random passerby is living a life as vivid and complex as your own (the dictionary of obscure sorrows)
Tag line: Vivid. Human. Complex